Pricing sheet for a bowling alley that wants search work, ads or both
Rates for a bowling center sit in two groups: monthly plans for search work and monthly plans for ad management. Pick a group first, then read down its cards. Nothing on the sheet is a quote that changes after a call, and nothing on it hints at a result.
Search plans for a center's pages and MapsPlans for Bing Ads (Microsoft Advertising), Meta Ads (Facebook and Instagram) and Google Ads wait below the search ones
Four search tiers covering pages, Maps and answers
What every search plan carries, small or large
- A first pass through your website and listings, seen the way a new bowler sees them
- Google Business Profile set straight: hours, categories, photos, the party and league links
- Copies of your center that sit on old directories found and merged
- A routine for asking bowlers who just finished a game to leave a review
- A fact page about the center, written for AI answers to pull from
- A report at month end with calls, form entries and Maps direction taps
Silver
$1,495/month
For a center with a site in place that needs the pages, listing and reviews around it kept in motion.
- Lane-by-lane, 25 landing pages a month, written for each kind of bowling search
- 4 Strategic Content Assets a month, each held for your sign-off before it goes anywhere
Gold
$2,495/month
Gold doubles the pages Silver brings each month and adds a bowling website that we look after.
- 50 landing pages a month reaching across lanes, leagues, parties and events
- 8 Strategic Content Assets a month, each waiting on your approval first
- A bowling center website that we write, run on our hosting and update on requestLifted off this price
Platinum
$3,495/month
The widest search plan, for centers that want every kind of bowling search covered.
- 100 landing pages a month, covering every service, season and nearby town
- 12 Strategic Content Assets a month, each waiting on your approval first
- A bowling center website that we write, run on our hosting and update on requestLifted off this price
What you see above pays for our labor and nothing more. Click bills from the ad platforms land on your own card, and nothing here runs longer than the month you are in.
Three ad tiers, stepped by the number of platforms in play
Included with each ad plan
- Ad accounts open under your center name, so the account history is yours
- Ad copy, a keyword list and one landing page, finished before launch day
- Negative keywords that block bowling-ball shopping and game searches
- Whichever platform runs your ads charges each click to your card, and our bill for the work stays apart
- A summary at month end lining up spend against calls and form entries
One ad platform
$895/month
We run your ads on one of Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram).
Two ad platforms
$1,595/month
We run your ads on any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).
Three ad platforms
$2,295/month
We run your ads on all three: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).
What you see above pays for our labor and nothing more. Click bills from the ad platforms land on your own card, and nothing here runs longer than the month you are in.
Reading the sheet the way a league secretary reads a standings page
Read the plan name, then what it holds, then which line is ours and which is the platform's. Ad spend is whatever a platform charges for clicks. It never passes through our hands and carries no markup; the center sets the amount and may alter it at will.
Nothing here pledges a rank, a booking or a busier league night. The sheet prices labor: pages composed, a listing maintained, ads assembled, tracking turned on. Whether any of it lands a mark on the scoresheet is for the monthly report to show, call by call and form by form.
The center pays no startup fee and signs no contract, which can stop whenever it wishes and owes nothing past the month already underway. Those who want to see what each plan does in practice can read about SEO for bowling alleys, ad management or the managed site that comes with the higher search plans.
Questions about what a bowling center pays and when
How many search tiers can a bowling center pick from?
Four. The starter plan costs $495 a month, and the three larger ones are Silver ($1,495), Gold ($2,495) and Platinum ($3,495). Silver adds content assets, while Gold and Platinum also bring a managed website. All four are bowling center SEO billed monthly.
What do the three ad tiers for bowling alleys come to?
Per month, $895 covers one platform, $1,595 covers two and $2,295 covers all three. Click charges are billed by each platform to the center's own card, over and above those fees.
Does a bowling center owe a startup fee?
No. There is no entry charge to begin and no minimum stretch to complete. The first bill is for the first month's work.
Can a league house stack a search tier with an ad tier?
Yes. The two sets stand apart, so a center can take one, add the other later or let either lapse when a month ends.
Which card fits this center's calendar?
Put a line about the lanes and the league season in writing, and the answer will name whichever tier fits.
Which lane night, league or party package needs the first push?
Name the parts of the center you most want people to find: open play, league sign-ups, cosmic nights, the party room, team events. List the towns your bowlers drive in from, plus any local pages that point to your center already.
Next league night starts with a phone call
Give us one call to cover your center: lane count, league calendar, party room and the stretches when the lanes sit idle. You hang up knowing whether search work, ad work or both fits.
Month to month. No startup fee. No contract.